Epidode 5 comes out this Friday. I discuss something I think about a lot and am continuing to figure out. I’m calling it Marketing and Solicitation, but I really lack the vocabulary to discuss the various versions very well. What gets my goat is what I call ‘aggressive marketing’ where companies use psychological tricks to entice people to buy their products. Often these tactics contain very little about the product itself, make generous claims, or otherwise convince you to buy something.
Look, I get it, we have to advertise. Take this blog/podcast/vlog for example. I want people to participate (and send me an email, hint, hint) so I have to promote and advertise to get it on to your radar. But that’s not what a lot of companies do. They *persudae* you to buy something using all kinds of tricks. Remember Budweiser’s talking frogs? WTF?
Anyway, I’d love to hear your opinions about advertising, marketing, solicitation, and all the other terms and tricks people use to get you to give them your money.