Preview KEW Episode 30: Quality

Quality is one of those words we think we understand but I’m going to argue that we really don’t. Quality is about the inherent characteristics of an item or idea. But instead of assessing these characteristics we tend to describe quality in terms of how the item makes us feel or whether we like it or not.

I argue that our assessment of quality is often nothing more than our opinion. Which is fine, but it is important not to confuse terms. As much as I sometimes hate semantics, we have a diverse language and we should use it. Or maybe we shouldn’t? Maybe it’s fine to change the meaning of words to suit whatever we want? Tongue firmly in cheek.

Preview video link:

Ful episodes friday.

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