FLASHBACK! KEW Episode 30: Quality

How do we know whether one thing is better than another? This may seem like a benign question, but think about that for a minute.

When making decisions about something we need, whether it’s a new car, new shoes, or the food we eat we bring into the decision our opinions, ideas, and biases.

Usually, we have a range of ‘quality’ (whatever that is) that we think is appropriate. This is largely driven by budget (for us normal people), but also by our how we will use the item.

If we have a tiny yard and our old lawn mower is broken, we probably won’t go out and buy a $5000 commercial riding mower when a simple and inexpensive mower will do the job.

If we need some water shoes to wear on our vacation to the beach, we probably won’t go out and spend $200 and instead get a cheap pair at a big box department store.

When preparing our family dinner, we think about food costs, but also nutritional elements that contribute to our perceived ‘quality’.

So cost isn’t the only factor. What are the other factors? There are many, depending on the item.

In this episode I discuss how we define quality and how truly difficult this process is, despite our belief that we do it well.

Preview video here: https://www.facebook.com/watch/?v=181881617096349

Original post with links to podcast and YouTube episodes here: https://chrisburcher.com/2020/11/20/kew-episode-30-quality/

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