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100% Asshole Free

By kpluseiswise | October 19, 2023December 27, 2023 by kpluseiswise

If you’re familiar with me or craft beer (or maybe both?) you may be familiar with the phrase, “The brewing industry is 99% asshole free”. This quote became famous when Sam Calagione, founder of Dogfish Head Craft Brewery published his book “Brewing Up a Business”. This book was an inspiration to my brewery and a big part of the craft beer explosion. The quote suggests that the beer business is more cooperative than competitive. It…

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I Run My Blog Like I Ran My Brewery

By kpluseiswise | May 28, 2022May 27, 2022 by kpluseiswise

Which makes me a terrible business person I was a terrible business owner. At least from a capitalist viewpoint. My ‘mission statement’ was basically, “I make great beer. If you like great beer, you should try it!”. Seriously. That was it. Yes, we had a facebook page to share business hours and event information, but my business partner did all of that. We spent almost nothing on marketing, advertising, and social media. In the early…