I used to own a brewery. In our rural location and with our small customer pool, we struggled to be profitable. My partners and I disagreed about how to best approach profitability. One had an MBA and swore by the neo-capitalist, Econ 101 approach to maximizing revenues. Following this popular approach,…
Tag: Business
The Growth Fallacy
With respect to economics, people often say that you have to grow to stay in business. I heard this a lot when I tried to run my business at a static level of production (i.e., no growth). I found that we actually HAD MORE MONEY left over when we controlled…