Which makes me a terrible business person I was a terrible business owner. At least from a capitalist viewpoint. My ‘mission statement’ was basically, “I make great beer. If you like great beer, you should try it!”. Seriously. That was it. Yes, we had a facebook page to share business hours and event information, but my business partner did all of that. We spent almost nothing on marketing, advertising, and social media. In the early…
In 2010 I discontinued my use of all social media. I did so to avoid the pain of the he-said, she-said comments associated with my divorce, as part of my healing. It was extremely helpful and I did not miss social media in any way. In 2020 I waded back into the swamp of Twitter, Facebook, Instagram, Linkedin, etc. to support my new blog, podcast, and video series. Because I thought I needed to. Over…
If you have not seen the Social Dilemma, it is a great little conspiracy theory. And one I can get behind. The gist is internet companies (facebook, youtube, etc.) have developed complex algorithms (models, simplifications) that monitor your online (and off, through your phone microphone, alexa, etc.) behavior. These companies then use this information to determine what advertisements you might click on, perpetuating the online economy. If you think about this in capitalistic terms, it’s…
You have surely heard of the YouTube algorithm. Or the facebook algorithm. Or the Google one. By this point ‘The Algorithm’ is in our vernacular to describe someone trying to control our attention. In the docudrama ‘The Social Dilemma’, we are shown how these internet companies vie for our attention and our dollars by controlling what shows up in our social media threads. I found the movie a bit conspiracy theorist, but it isn’t too…