I became sort of obsessed with the idea of quality after reading Robert Pirsig’s ‘Zen and the Art of Motorcycle Maintenance’. Not that it matters but at one time this was the best selling philosophy book in the world. Which is kind of weird because it’s really just a story…
Tag: semantics
Preview KEW Episode 30: Quality
Quality is one of those words we think we understand but I’m going to argue that we really don’t. Quality is about the inherent characteristics of an item or idea. But instead of assessing these characteristics we tend to describe quality in terms of how the item makes us feel…