Growing Smaller is a Worthy Goal
I used to own a brewery. In our rural location and with our small customer pool, we struggled to be profitable. My partners and I disagreed about how to best approach profitability. One had an MBA and swore by the neo-capitalist, Econ 101 approach to maximizing revenues. Following this popular approach, we were unable to generate returns on the money we threw at advertising, marketing, and solicitation. Though I was the introverted partner, I eventually mustered…