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KEW Episode 5: Marketing and Solicitation

Aren’t you sick of advertising? Especially the ads that make no sense. How about when you can’t even tell what the product is?

When I owned a brewery I saw a lot of ‘guerrilla’ advertising. Like bikini babes partying and drinking a certain beer. Wow, if I drink that beer will the bikini babes show up? Or even silly things like talking frogs. . . .

On the one hand, a successful business needs to inform the ignorant consumer that their products or services exist. On the other hand, it isn’t fair to exploit psychological manipulation tools to coerce our attention.

It. Is. Not. OK.

It’s mind rape.

I know that term is extreme and wrought with much bad juju. I’m sorry.

If I were a benevolent dictator, how the world would be if I imposed a ‘no advertising’ rule? I think about this a lot.

Again, we need to communicate that things exist.

Or do we?

I have discovered most of my life’s best ‘things’ serendipitously.

I didn’t need to be ‘informed’.

But I am curious and minimally influenced by the mainstream.

Maybe that is uncommon?

This episode explains why I think most advertising is evil. I hope you enjoy it.

https://www.buzzsprout.com/530563/3775424

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